Naturdays
For the launch of Naturdays, Natural Light’s newest addition to the family, we needed a tagline that reflected the bold, unique flavor. Thus “This Beer Don’t Give a Flock” was born - flying into stores across the country and propelling the launch of the new brand into the public eye.
Wilbur-Ellis Advertorials
In this day and age, agriculture can be a very future-focused industry. Enter the advertorial! These handy sponsored editorials in industry-focused print and digital publications were the perfect way to communicate technical information in a digestible format. Our growers ate them up. I worked with key stakeholders to interview and gather technical information, distilling it down into the “so what” for farmers. Click the buttons below for PDF examples.
Wild Turkey Forgiven Point of Sale
"When a member of Wild Turkey’s distillery crew unknowingly combined high-proof straight rye whiskey with straight bourbon whiskey, they never imagined it would see the light of day.
But upon tasting the creation, Master Distiller Eddie Russell realized he had an amazing whiskey on his hands, and Wild Turkey Forgiven was born. The Wild Turkey team decided to recreate the mistake, bringing Forgiven to whiskey enthusiasts everywhere."
This set of retail pieces was written to tell the story of one of Wild Turkey's most incredible mistakes. The above necker copy accompanied the following headline on several key retail pieces.
American Honey Sting Poster
We were tasked to come up with an eye-catching Halloween thematic for American Honey Sting - a variation of the famous Honey Liqueur mixed with lethally hot Ghost Pepper.
Working closely with the Art Director and client needs, we delivered on all objectives, resulting in a feature spot for this poster at the Wild Turkey Distillery.
Espolon Tequila Aisle Violator
Sometimes honesty is the best policy. And, full disclosure, who decided "aisle violator" was a good name? We took the concept of jumping out and begging for attention, massaged it into the Espolon brand tone, and delivered an exceptionally eye-catching off-premise piece.
Guns 'N Hoses Sponsorship Packet
Guns 'N Hoses is a thirty-year St. Louis tradition - a night of amateur boxing in support of The BackStoppers, the first line of defense for the families of first responders lost in the line of duty. As part of a Pro Bono initiative, I conceptualized, organized and wrote the packet delivered to potential sponsors, delivering inspiring stories, the history of the event and details on each sponsorship tier.