Wilbur-Ellis Agribusiness Website Overhaul
Wilbur-Ellis is a major player in the agriculture industry with a heavy focus on specialty crops and the West Coast. When I started at Wilbur-Ellis, the website was in dire need of an overhaul. To add to the many reasons we needed an upgrade, the rest of the competition was also well behind the times. With my team, we cataloged existing content, reworked wireframes and site maps, helped make decisions to develop a new look and feel, and took the writing to the next level - all to better serve the customer. I worked closely with key stakeholders across departments to interview and dive deep into their specific needs and to find out what resonates most within their category.
The result? We propelled the site into modern best practices and then some. Products and their benefits were easier to find and understand. The company legacy was brought to the forefront. The proof is in the work - keep scrolling for before and after screenshots and content. Click each image for a closer look.
New Website
These images reflect the exact output and work that was done during my time at the company. Agriculture is a constantly changing industry, and therefore the content and campaigns within the website are frequently updated. While my work was not limited to just copy and involved content organization, UX planning and more, I do not feel comfortable sharing screenshots of copy that was not written by me. That being said, feel free to explore the site to get a feel for how I helped to improve the overall experience.
