Lion's Choice Social Media

From June 2014 to early 2017, I wrote content for, moderated and interacted with fans on the Lion's Choice Social Media Channels. During my tenure, I pushed for and created an Instagram channel for the brand, worked in tandem with Art Directors to conceptualize and actualize posts, and grew brand affinity and following. We capitalized on our target's affinity for their home town, and pride in their
Lion's Choice traditions. 

Below are a few of our best performing posts.