//Learn More About Your Ideal Brand Voice Package
Every brand is different. Naturally, so are your needs. Keep reading for descriptions of every piece of every brand voice package I offer.
Brand Voice Package Details // Voice Development
I take a pyramid approach to brand voice development, carefully crafting each piece as we climb towards your ideal result. We’ll start by building a solid foundation, layer on some creative muscle, and top things off with the nitty gritty (glossary, do’s and don’ts, etc.) Keep reading this section for more details on the Brand Voice Pyramid, or jump to the next section for information on Social Media and Website copy.
Brand Values
Your Brand Values are a must have. We’ll work together to identify what’s most important to your business. Then, I’ll develop and deliver Brand Values and a sample Messaging Concept that drives those values home.
Personality Statement
Next, we can distill your values into a sentence that really helps interpret your Brand Voice.
Mantra
A Mantra is the pinnacle of your foundation. Short and sweet, this can inform your company vision. Plus, it makes for excellent wall art.
Messaging Architecture
Together, you and I will participate in a one on one exercise. The output of this will help develop a Messaging Architecture. This tool will allow you to sound consistent across media while helping you find the nuance between social media and press releases.
real-World Inspiration
Grounds your brand voice in and outside of your industry.
Celebrity Frankenstein
Simplifies your brand voice into an easily identifiable collection of traits.
We are // we aren’t
Helps you to distinguish subtle differences in your voice and tone.
do’s and don’ts
Gives you a set of rules and expectations for grammar, punctuation and more.
glossary
Refines and sharpens your voice by clarifying what words you use most.
Brand Voice Package Details // Applications
A solid brand voice is a show-stopping tool that can really take your business to the next level. But it truly shines when applied to real world content. That’s why I include some of the following in my brand voice packages. And I deliver more than just copy - I take pride in giving you the strategy and tools you need to drive your brand after the job is done. Or, if you want a hands-off experience, I can continue to help develop content for your business.
One Month of Social Media Content + Social Content Buckets, Content CadencE, Image Recommendations
Together, we’ll develop a month’s worth of social media content for your brand. What does that get you? Three posts per week across three platforms (Facebook, Instagram, Twitter) with nuanced copy for each platform.
You’ll also receive Image Recommendations for the month - an easy checklist of photos anyone can snap with their phone, paired strategically with each post.
Plus, you get Social Content Buckets and a Content Cadence. These are the tools you need to drive your own social media efforts - just like the pros do it!
Website Copy and Wireframes
Your website can often function as your Brand Voice’s north star - the absolute ideal. When you purchase a package that includes Website Copy and Wireframes, you get the content you need to make that star shine bright.
You’ll receive four pages worth of copy - Home Page, About Page, Products or Services, and a Fourth Page of Your Choosing.
The end result? You’ll receive a copy document PLUS wireframes - simple, initial layouts of copy in a webpage format. Then, you can take those wireframes to a developer or designer for finishing touches! Let me know if you need recommendations for designers or developers. Or, if you’re just looking for a basic website, I’m happy to help! I developed, designed and implemented this website using Squarespace.