Busch Light Guerrilla Marketing Execution
Busch Light drinkers across the country are brand loyalists to the extreme. They've even coined an affectionate nickname for their favorite low-cal brew: Busch Latte. The brand got wind and tasked us with concepting looks and lines for a special activation outside of everyone’s favorite coffee shop.
The Execution
Busch used our lines and looks on billboard trucks across the country, parking them in front of Starbucks stores just as Pumpkin Spice Latte season was getting into full swing.
My Contributions
Working with Art Director and Global Creative Director to brainstorm around creative Busch Latte Executions
Researching Busch Light drinkers on social media, tapping into the consumer lexicon
Crafting and writing a range of creative headlines to be featured on mobile billboards