Family Talk About Drinking
Anheuser-Busch created a program to educate parents on the dangers of drinking underage, and how to have that ever-difficult conversation with their children. Family Talk About Drinking encompasses social media executions, a full website and bi-monthly blogs - all content produced in tandem with Parent Coach and Co-Creator MJ Corcoran.
My Contributions
Writing social media captions for each post
Working with Senior Social Media Manager and MJ Corcoran to ideate, sculpt and, ultimately, publish bi-monthly blogs
Working with Senior Art Director, Art Director and Senior Social Media Manager to create 8-10 social media posts per month, from developing overall strategy to content review with clients. Posts ranged from educational facts and quotes, to creative communication and blogs.
Posts and Blogs
Video Content
I worked directly with Senior Art Directors and Art Directors to concept and actualize original creative content, often giving parents an activity to do with their kids. This new Halloween tradition even came with its own printable instructions and drop-off packet.
