Digital // Video, Radio, Web, Social
Social & Web
Radio // Wilbur-Ellis Right as Rain Campaign
In 2019, the Dakotas saw a record amount of rain. This meant crops were in trouble - in more ways than one. On my first day at Wilbur-Ellis, I spearheaded creative direction and writing on the Right as Rain Campaign. This campaign promoted the NDURE line of products from Wilbur-Ellis, designed to help hold important nutrients in place and increase plant uptake. The 30-second spot below was the perfect way to reach our target market.
Floor 9
Floor 9, created within the vast confines of a 48-hour timeline, was an incredibly challenging, rewarding, illuminating project to work on. I helped run kickoff brainstorms, organized the ideas into storyboards and, ultimately, wrote the dang thing.
BON & VIV Spiked Seltzer
At the time of this video, spiked seltzers were all the craze. BON & VIV, the newest player on the field, saw an opportunity to inject itself as a lighter, more refreshing on-the-beach option. I worked with client and creative director to write the script for the 30-second spot below.
Captain Comeback
“What happens when your heroes die?” We set out to answer that very question in my second foray into the 48-hour film festival universe. A simple spoof on the traditional tropes and pitfalls of your typical superhero movie, this one is not for the faint of heart.
(That means there are bad words.)