Get to Know Your Brand Voice

Brand Voice Package #1 // Know Your Brand

Do you own a business? Do you sometimes feel like your business communications are a little muddy or plain? Looking for a way to get your business to stand out? Then you need to take a good look at your Brand Voice! The first step is getting to know your brand by discovering what truly matters to you and your business. This is the Know Your Brand package.

Whether you’re a new business owner or not, the Know Your Brand package is an affordable entry into developing your Brand Voice. It’s an important step into carving a niche for your business, building a following, and creating brand recognition.

Know Your Brand // What You Get

Brand Values: Your brand values are the starting point. Together, we’ll go through a questionnaire exercise, collaboratively identifying what’s most important to you and your business. The output will be three to five brand values and descriptions of those values. These are great to have featured on your website!

Messaging Concept: Once we’ve nailed down your brand values, I’ll write up a messaging concept that speaks to those values. Think of it as your brand’s dating bio – a short summary of who you are, what you do, and why it matters.

These two items can be treated as a north star – something you look to whenever you’re creating new communication. Does your writing line up with your brand values and messaging concept? Then you’re well on your way to owning your new brand voice!

Stay tuned in the coming weeks for information on how you can continue to build your brand with more advanced tactics and brand voice packages.

I’m Kyle Reinsfelder, a freelance copywriter from St. Louis. Currently living in Denver, I’m proud to bring my clients and other budding copywriters the tools they need to take their brand voice development to the next level. By cementing a solid foundation for your brand, we can move forward developing content across media with confidence!