Visa x Commerce Bank // NFL Draft 2023
The Ask: Help Commerce Bank show some love to their hometown at the 2023 NFL Draft in Kansas City.
The Answer: We developed a fan experience for true KCians. It was all about the sauce. Fans drafted their favorite BBQ Sauces and ingredients, played paper football, enjoyed premiums, ate plenty, and watched two local chefs go head to head in a sauce-making battle before the winner took home the belt of champions.
My Role: Creative Direction // Conceptual Development
