Visa x Albertsons // Backyard Bash
The Ask: Create a three-market sample-focused celebration of Albertson’s in-house brand, Signature Select.
The Answer: We took small (samples) and gave it the bigtime attention it deserved by making everything larger than life. Packaging became more iconic than ever with a focus on both form AND function. Giant packaging pieces served as sample stations, interactive play spaces, photo ops and more. And of course, we tacked on tons of giveaways and meet and greets with NFL Talent, Culinary Celebs, and influencers.
My Role: Creative Direction // Conceptual Development // Creative Team Lead
