USAA Army-Navy 2023

The Ask: As the title sponsor of the Army-Navy Game, USAA was looking for ways to refresh their fan experience for the game’s first visit to Boston.

The Answer: We married high tech with analogue fun, creating an experience that put fans in the players’ shoes. High-design history led to a physical locker room build before Proto Holograms of team coaches giving pre-game speeches coaxed attendees into an area full of gamified interactions.

My Role: Creative Direction // Creative Team Lead